The financial services sector is becoming increasingly diversified and competitive with established and innovative tech companies entering the market, fuelled by developments such as PSD2 and Open Banking. Another driver of a diverse ecosystem is the introduction of a licensing regime for crypto exchanges and wallet providers under AMLD5. Boundaries to operate are blurring and FinTechs are eager to reap the benefits in the market by diversifying their businesses. To perform activities in the financial sector often a licence is required, of which the requirements have a broad organisational impact (e.g. governance, risk management, client onboarding, reporting).

INNOPAY helps FinTechs with preparing for such a licence request, as well as acquiring and retaining the licence in an efficient manner. We follow a pragmatic approach in which we provide a clear overview of the requirements, how to embed those within your current business model and operations, and how to communicate with the supervisor effectively to ensure a lean and quick procedure (as these procedures can easily last over 9 months).



Before launching a new product or service, the opportunities and (operational and compliance) costs involved need to be carefully considered. We help FinTechs developing a healthy business case through a tailored quick scan (approx. 4-6 weeks) on topics such as strategy validation (product, competition, market), regulatory assessment (gap analysis) and operational readiness. This way FinTechs can make a substantiated decision on whether to apply for a licence and what support is needed with the subsequent strategy execution.


Entering the financial services sector comes with all sorts of regulatory requirements. Often you need a licence to operate in the sector as a financial institution, for instance when becoming an account information or payment initiation service provider under PSD2. We are experienced with such licence applications and embedding the regulatory requirements in daily operations to ensure compliance by design. Next to implementing the licensed business environment, we can help with a better understanding of the requirements and strategic implications of regulations such as GDPR, PSD2 and AMLD. Often all these regulations are seen as an impediment to innovation, but we are keen on identifying the opportunities that arise from them.


Successful strategy execution is a key capability for sustainable growth and/or maintaining market position in the FinTech landscape. We support FinTechs who are struggling to align their strategy with their daily operations and at the same time need to strike a balance between innovation and compliance requirements. We help to (re)design the Operating Model, to allow for realisation of the set ambitions. We use the unique Crosslinx methodology ©, where we approach the Operating model from an integrated, activity-based perspective which ensures compliance by design without losing focus on your business goals.

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