Meet Innopay

We are a consultancy firm specialised in digital transactions. We help companies anywhere in the world to harness the full potential of the digital transactions era. 

We do this by delivering strategy, product development and strategy execution in the domain of Digital Identity, Data Sharing, and Payments. Our services capture the entire strategic and operational spectrum of our client’s business, the technology they deploy, and the way they respond to local and international regulations.

We have gone from strength to strength since our foundation in 2003 and operate from our offices in Amsterdam and Frankfurt. Our head office is located in The Netherlands, where we have the #1 market position. 

We are a founding member of Holland FinTech, a financial technology hub with links to the rest of Europe, the US, the Middle East and Asia. Our team consists of over 40 experienced domain experts who regularly advise a wide range of global organisations.


Technology has dramatically changed the way we live and share information and how we do business. Organisations increasingly use technology to engage with clients, partners and stakeholders. Through continuous conversation, co-creation and two-way value exchange, organisations create new strategic advantages. 

As the digital transformation is accelerating, every interaction is becoming a transaction and new kinds of value - such as personal data, (access) rights, obligations, attention and reputation - form the basis of new business models.

We believe that only with trust – full confidence and conviction that the system will work reliably, truthfully and safely – it will be possible to reap the full potential of the digital transactions era.


That’s why we are committed to creating a world in which all people and organisations trust and use digital transactions. Our mission is to guide organisations worldwide to fully embrace the opportunities of the digital transactions era.



What we believe in

Shikko Nijland
Shikko Nijland
CEO & Managing Partner INNOPAY

I’m very proud of the fact that we’re regarded as innovation experts in Digital Identity, Data Sharing and Payments.

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Douwe Lycklama | INNOPAY
Douwe Lycklama
Founding Partner INNOPAY

One highlight of our work is that it has an impact on the lives of many people.

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Vincent Jansen INNOPAY
Vincent Jansen
Partner I NL

Working at INNOPAY for me is about helping out customers to create new and better products and services. 

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Maarten Bakker | INNOPAY
Maarten Bakker

Maarten Bakker is a partner at INNOPAY. With over 15 years’ experience as a business consultant, he is currently lead of the Data Sharing and Open Insurance domains.

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Our values

We are very conscious that, as an organisation, we want to work in specific ways that make us different – ways that are built on creating success for our clients through our unique approach to the relationship. We base this on the following four pillars:

Customer focus

Firstly, we always focus specifically on you – on your aims and aspirations. Rather than providing you with a generic, templated customer experience, we will work with you to understand what you really need... and then we deliver it in the way that works best for you. To put it very simply: we judge our own success by our clients’ success.

Forward thinking

Secondly, we are continuously looking ahead – and in a different and more innovative way than other organisations. We don’t restrict our people to working in specific ways. In fact, we encourage them to tackle new challenges every day. If they can achieve our clients’ aims better by doing something new and original, then that’s exactly what they should do. Sometimes the ‘tried-and-tested’ way is still the best, but other times we need to be creative and develop a better way forwards to deliver greater value.


Thirdly, all of us take tremendous pride in what we do. We own every challenge our clients set for us, and we take responsibility for living up to – and preferably exceeding – their expectations. INNOPAY people deliver on their promises. And to be honest, we like it that way – and so do our clients.


And lastly, how could we work effectively in an industry devoted to sharing and trust without being committed to collaboration ourselves? We not only focus on our clients’ needs, but we also firmly believe in working alongside them to help them achieve their goals.

When you work with INNOPAY, you become part of a winning team – one which understands you, and is dedicated to developing a strong bond throughout the relationship. We are stronger together.

Why choose innopay?



Each consultant has knowledge in business, regulatory and technical aspects


We excel in realising collaborative solutions


We offer new solutions for existing problems within digital transformation


We have a clear vision about the future of data and data sharing
What our clients say
Inge Demoed
"INNOPAY has been the respected chair of our research and networking platform ShoppingTomorrow (an initiative of for the past seven years. At INNOPAY, they take a thorough and dedicated approach to things. Their group of experts continuously add value by sharing their strategic vision on a wide range of innovative topics, thus helping to keep the Dutch private sector digitally futureproof."
Inge Demoed, Program Manager Shopping Tomorrow at
Michiel Haarman
"INNOPAY is a true thought leader in the domain of data sharing: a visionary as far as data sovereignty – giving back control over data – is concerned. At the same time, the company is highly effective in its go-to- market approach, both in terms of co-creating with colleagues from the logistics industry’s front runners and generating the initial traction in the market for iSHARE. I am really proud of what we’ve accomplished together so far.”
Michiel Haarman, Program Manager Dutch Top Sector Logistics
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