Earlier this week, the news emerged that almost all US states are starting a joint investigation into Google due to fears that the tech company dominates the internet. European companies are following suit and are increasingly speaking out against the power of tech giants.
Google gathers a huge amount of data about its users, but they have no insight into that data, let alone control over it. The ‘data benefit balance’ has completely shifted in Google’s favour, and it is time to restore the balance.
Read this article to learn how data sovereignty can be achieved through a ‘soft’ infrastructure.