Digitalisation in our food system has made agriculture more effective and food production cheaper in recent years. The availability of data is crucial, but that requires transparency and trust throughout the entire agrifood chain.

Precision farming is heavily dependent on the availability of data. Data from technologies such as GPS and laser scanning enable farmers to make more efficient and effective use of production resources, such as by precisely deploying fertilisers and pesticides.

A study by Rabobank reveals that farmers are largely willing to share their data with other parties in the agrifood chain. However, 15% of the farmers surveyed regard a lack of clarity about who owns business data as a disadvantage of precision agriculture. Moreover, 9% of the respondents indicate that they first want to know who will be regarded as the owner of business data before embarking on a precision farming approach.

How important is it to further digitalise the agricultural sector? What are the pros and cons? And what about the sustainable use of data?

In this broadcast of De Nieuwe Wereld’s YouTube channel, journalist and philosopher Ad Verbrugge discusses digitalisation in agriculture and food production with Fred van Heyningen (CEO of Nature's Pride) and Guus van Heijningen (CEO of PEAX data).

This talk show is part of a series organised by De Nieuwe Wereld and INNOPAY on the topic of digital sustainability.

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